Rotary Watches Ltd was established at La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. By the 1920s family members Georges and Sylvain Dreyfuss began importing Rotary watches to Britain, which was to become the company's most successful market.

In 1940 Rotary became the official watch supplier for the British Army.

Coinciding as this did with the Second World War and the drafting of huge numbers into the army, the move put a Rotary watch in almost every household in Britain, leaving a lasting impression of the brand in the UK. The “winged wheel” Rotary logo was first introduced in 1925 and has since undergone only minor changes in appearance.

In addition to its traditional brand, the company also produces watches under the more exclusive "Dreyfuss & Co" name. Since 2014, it has been owned by Citychamp Watch & Jewellery Group Limited (an investment holding company formerly known as China Haidian Holdings until 2014).

25.50mm case, 43.70mm top to bottom lugs, gold plated case, shows wears on the back, has a nice dial with exploding style numerals. Selling as is without strap. Fixed lug of 22mm.

Worldwide shipping included in the price. Bank transfer or Wise preferred.